A 40+ year supplier of premium steel products to construction, manufacturing, and infrastructure.
Om Steel Industries supplies pipes, sheets, structural steel and specialty alloys (stainless, carbon, alloy steel) across construction, oil & gas, manufacturing and infrastructure. Despite a strong offline reputation, the digital footprint wasn't pulling its weight in a market where procurement research starts on Google.
Limited visibility. Low traffic. Outdated funnel.
- Website wasn't ranking on search engines for any commercial steel keywords.
- Outdated UX with poor navigation made the catalogue hard to evaluate.
- Marketing strategy wasn't aligned with how industrial buyers actually research.
- Lead capture and follow-up were ad-hoc, so genuine inquiries leaked.
Website Revamp
Modern, fast, mobile-responsive site with a clear product catalogue covering pipes, sheets, structural steel - designed for procurement evaluation.
SEO Strategy
Ranked for high-intent keywords like "structural steel supplier" and "high-quality steel pipes" - supported by blog content and product landing pages.
Google Ads (PPC)
Industry-targeted ad campaigns reaching construction firms, manufacturers, and infrastructure developers actively buying steel.
Social + LinkedIn
LinkedIn and Facebook campaigns showcasing client partnerships, certifications, and industrial expertise to engage decision-makers.
Analytics + AI
Google Analytics integration to track every lead source, plus AI-driven optimisation of ad targeting for steadily improving ROI.
Om Steel built a strong, defensible online presence that now drives consistent inquiries from procurement teams across construction and manufacturing. A combination of website optimisation, targeted campaigns, and a data-driven content strategy turned digital from a cost into the most reliable source of new business.
In commodity markets, the supplier who shows up first - with technical depth and a clear inquiry path - wins. 10x leads is what happens when reputation finally meets a working funnel.